E-commerce 2016 : business, technology, society 12th ed.

Author

• Laudon, Kenneth C.

Additional Author(s)

• Traver, Carol Guercio

Publisher

Boston, MA: Pearson Education, Inc, 2017

Language

English

ISBN

9780133938951

Series

Subject(s)

• ELECTRONIC COMMERCE
• INTERNET MARKETING
• INTERNET MARKETING-SOCIAL ASPECTS

Notes

. Include bibliographical references. Index

Abstract

This book emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

Physical Dimension

Number of Page(s)

xli, 809 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

The revolution is just beginning --
E-commerce business models and concepts --
E-commerce infrastructure: the internet, web and mobile platform --
Building an E-commerce presence: web sites, mobile sites, and apps --
E-commerce security and payment systems --
E-commerce marketing and advertising concepts --
Social, mobile and local marketing --
Ethical, social, and political issues in E-commerce --
Online retail and services --
Online content and media --
Social networks, auction and portals --
B2B E-commerce: supply chain management and collaborative commerce.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00368/19	658.800285 Lau E	Library - 7th Floor	Available