Cashvertising : how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone

Author

• Whitman, Drew Eric

Additional Author(s)

-

Publisher

Pompton Plains, NJ: The Career Press, Inc, 2009

Language

English

ISBN

9781601630322

Series

Subject(s)

• ADVERTISING-PSYCHOLOGICAL ASPECTS
• MARKETING-PSYCHOLOGICAL ASPECTS

Notes

. . Index: p. 199-202

Abstract

Barely one in a hundred business people knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-colour ads are up to 45 percent more effective than black and white. FACT! New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now - thanks to CASHVERTISING - you can, too. And it won't matter one bit whether you're a corporate giant or an independent trader. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. No matter what you sell - or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more; How to make people believe what you say; Sneaky ways to persuade people to respond; Effective tricks for writing magnetic headlines; What mistakes to avoid...at all costs!; What you should always/never do in your ads; Expert formulas, guidance, tips and strategies.

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Physical Dimension

Number of Page(s)

207 p.

Dimension

23 cm.

Other Desc.

-

Summary / Review / Table of Content

Chapter 1 What People Really Want 19 --
Chapter 2 How to Get Inside Their Heads: The 17 Foundational Principles of Consumer Psychology 29 --
Chapter 3 Ad-Agency Secrets: 41 Proven Techniques for Selling Anything to Anyone 79 --
Chapter 4 Hot Lists: 101 Easy Ways to Boost Your Ad Response 187.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02456/19	659.1019 Whi C	Library - 7th Floor	Available