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The Human brand : how we relate to people, products, and companies

Author
  • Malone, Chris
Additional Author(s)
  • Fiske, Susan T.
Publisher
San Francicso, CA: Jossey-Bass, 2013
Language
English
ISBN
9781118611319
Series
Subject(s)
  • CONSUMER BEHAVIOR
  • MARKETING-PSYCHOLOGICAL ASPECTS
Notes
  • Notes: p. 169-186
. . Index: p. 187-196
Abstract
-
Physical Dimension
Number of Page(s)
xii, 196 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01780/14658.8342 Mal HLibrary - 7th FloorAvailable

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