The Human brand : how we relate to people, products, and companies

Author

• Malone, Chris

Additional Author(s)

• Fiske, Susan T.

Publisher

San Francicso, CA: Jossey-Bass, 2013

Language

English

ISBN

9781118611319

Series

Subject(s)

• CONSUMER BEHAVIOR
• MARKETING-PSYCHOLOGICAL ASPECTS

Notes

• Notes: p. 169-186

. . Index: p. 187-196

Abstract

-

Physical Dimension

Number of Page(s)

xii, 196 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01780/14	658.8342 Mal H	Library - 7th Floor	Available