30-minute website marketing : a step by step guide

Author

• Wilson, Lee

Additional Author(s)

-

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781838670801

Series

Subject(s)

• INTERNET ADVERTISING
• INTERNET MARKETING

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes bibliographical references and index

. .

Abstract

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints.

30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed.

Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.

Physical Dimension

Number of Page(s)

online resource (viii, 177 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Chapter 1 An Introduction to the Website Marketing Ecosystem
Chapter 2 Website Marketing Pain Points and Fundamentals
Chapter 3 The Role of Websites in Today’s Marketing
Chapter 4 30-Minute Actions Methodology
Chapter 5 30-Minute Social Media Marketing (SMM) Actions
Chapter 6 30-Minute Search Engine Optimisation (SEO) Actions
Chapter 7 30-Minute Content Creation Actions
Chapter 8 30-Minute Content Marketing Actions
Chapter 9 30-Minute Pay-per-click Advertising Actions
Chapter 10 30-Minute Conversion Rate Optimisation Actions
Chapter 11 30-Minute Tips For the Wider Website
Chapter 12 Strategic Thinking in 30 Minutes
References
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00374/20	658.8 Wil T	Online !	Available