Branded! : how retailers engage consumers with social media and mobility

Author

• Brennan, Bernie

Additional Author(s)

• Schafer, Lori

Publisher

New Jersey: John Wiley & Sons, Inc., 2010

Language

English

ISBN

9780470768679

Series

Wiley and SAS business series

Subject(s)

• BRANDING (MARKETING)
• INTERNET MARKETING
• SOCIAL MEDIA-ECONOMIC ASPECTS

Notes

Bibliography. Index : p.257 - 264

Abstract

-

Physical Dimension

Number of Page(s)

xx, 264 p.

Dimension

24 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00666/11	658.872 Bre B	Library - 7th Floor	Available