Start-up marketing strategies in India

Author

Additional Author(s)

• Ramesh, M. Anil
• Grover, Priya
• Dasgupta, Sabyasachi

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781787567559

Series

Subject(s)

• BUSINESS & ECONOMICS / MARKETING / GENERAL
• NEW BUSINESS ENTERPRISES--INDIA--MARKETING

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes index

. .

Abstract

Start-up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.

Physical Dimension

Number of Page(s)

online resource (xix, 240 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Foreword
Chapter 1 Who Will Wait: The Client or the Employees?
Chapter 2 Building Towers of Happy Clients: A Case of FinMen Advisors Private Ltd
Chapter 3 A Road to Adventure with Happiness: From Students to Senior Citizens
Chapter 4 Miles to Go But Which Road to Take: An Entrepreneurial Dilemma
Chapter 5 Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty cards in India
Chapter 6 From Green Schools to Green Universities: Going Green in a Soup!
Chapter 7 Ajay’s: Big Story of a Small Town QSR!
Chapter 8 Raising Funds for Microenterprise: An Elusive Reality
Chapter 9 Restless to Relentless: Flowercycling® Success
Chapter 10 The Growth Pains of an Innovative Product: A Case Study of Coco Tang India
Chapter 11 Shugan Group in a Fix: Searching for a Sustainable Future
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00403/20	658.11 Sta	Online !	Available