Data-driven marketing content : a practical guide

Author

• Wilson, Lee

Additional Author(s)

-

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781789738179

Series

Subject(s)

• MARKETING RESEARCH
• MARKETING-DATA PROCESSING
• SMALL BUSINESS MARKETING

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes bibliographical references and index

. .

Abstract

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide.Data-Driven Marketing Content: A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created.

Physical Dimension

Number of Page(s)

online resource (xvii, 172 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Chapter 1 Introducing Data-driven Content
Chapter 2 Understanding the Data Ecosystem
Chapter 3 Data Collection and Management
Chapter 4 Transforming Data into Content
Chapter 5 Understanding Why Your Content Isn’t Working
Chapter 6 Creating Content for Marketing Channels
Chapter 7 Overcoming Content Barriers
Chapter 8 Making Your Content Work Harder
Chapter 9 Evaluating Content Success
Chapter 10 The Future of Data-driven Content
References
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00410/20	658.83 Wil D	Online !	Available