Gambling advertising : nature effects and regulation

Author

• Gunter, Barrie

Additional Author(s)

-

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781787699236

Series

Subject(s)

• ADVERTISING
• GAMBLING
• GAMBLING INDUSTRY

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes bibliographical references and index

. .

Abstract

This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.

Physical Dimension

Number of Page(s)

online resource (v, 200 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Chapter 1 Gambling Advertising: Is There Need for Concern?
Chapter 2 Gambling: Is There a Problem?
Chapter 3 Gambling Advertising: How Can it Entice Gamblers?
Chapter 4 Gambling and Sport
Chapter 5 Gambling Advertising: What are the Macro-Market Effects?
Chapter 6 Gambling Advertising: How Does it Register with Consumers?
Chapter 7 Gambling Advertising: Is it Linked to Gambling Behaviour?
Chapter 8 Can Gambling Advertising be Effectively Countered?
Chapter 9 Does Regulation of Gambling Advertising Need to Change?
References
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00447/20	363.42 Gun G	Online !	Available