Pengaruh celebrity endorsement terhadap congruency dengan brand personality dan brand positioning sebagai variabel intervening pada produk sepatu olahraga Nike Kobe Series

Author

• Gunawan, Albert Nathanael

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2016

Language

Indonesian

ISBN

-

Series

Skripsi No. 36020553/MAN/2016

Subject(s)

• ADVERTISING
• BRAND MANAGEMENT
• BRAND IMAGE

Notes

• Appendix: p. 80-92

. Bibliography: p. 75-79 .

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 92 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03303/16	(T) MAN 36-0553	Library - 8th Floor	Unavailable : Removed