Debates in marketing orientation

Author

• Bozkurt, Bilgehan

Additional Author(s)

-

Publisher

Bingley, UK: Emerald Group Publishing Limited, 2019

Language

English

ISBN

9781787698338

Series

Emerald points

Subject(s)

• INDUSTRIAL ORGANIZATION
• MARKETING

Notes

• Emerald Business Management and Economics Ebooks 2019
• Includes bibliographical references and index

. .

Abstract

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual’s role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

Physical Dimension

Number of Page(s)

online resource (xi, 225 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

Prelims
Introduction
Chapter 1 The Bridge between Academia and Practice
Chapter 2 Understanding the Customer
Chapter 3 Transformational Issues
Chapter 4 Conclusion
References
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00467/20	658.8 Boz D	Online !	Available