Copywriting 1st ed.

Author

• Bowdery, Rob

Additional Author(s)

-

Publisher

Lausanne: Bloomsbury Visual Arts, 2019

Language

English

ISBN

9781350152892

Series

Basics advertising 01

Subject(s)

• ADVERTISING COPY

Notes

. .

Abstract

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Physical Dimension

Number of Page(s)

1 online resource (176 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
Introduction 8–9
1. Writing with purpose 10–25
2. Understanding your product 26–43
3. Knowing your audience 44–59
4. Mastering the language 60–81
5. Sharpening your style 82–105
6. Rules and restrictions 106–125
7. Creating effective copy 126–161
8. Advertising around the world 162–171
Conclusion 172
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00040/21	659.132 Bow C	Online !	Available