Colour 1st ed.

Author

• Ambrose, Gavin

Additional Author(s)

• Harris, Paul

Publisher

Lausanne: AVA Publishing SA, 2018

Language

English

ISBN

9781350096417

Series

Basics design 05

Subject(s)

• COLOR IN ADVERTISING
• COLOR IN DESIGN

Notes

. .

Abstract

Basics Design 05: Colour is a guide to the use of colour in graphic design.

Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief.

Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

Physical Dimension

Number of Page(s)

1 online resource (184 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
The Basics 10–27
Colour Systems 28–47
Using Colour 48–81
Techniques 82–103
Colour Symbolism 104–129
Colour in Practice 130–159
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00049/21	745.4 Amb C	Online !	Available