Design management : managing design strategy, process and implementation 2nd ed.
Author
Best, Kathryn
Additional Author(s)
-
Publisher
London: Fairchild Books, 2018
Language
English
ISBN
9781474223522
Series
Required reading range
Subject(s)
INDUSTRIAL DESIGN--MANAGEMENT
MULTIDISCIPLINARY DESIGN OPTIMIZATION
PROJECT MANAGEMENT
Notes
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Abstract
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.
