Retail design 2nd ed.

Author

• Anderson, Stephen

Additional Author(s)

• Mesher, Lynne

Publisher

London: Bloomsbury Visual Arts, 2019

Language

English

ISBN

9781474294300

Series

Basics interior design

Subject(s)

• STORE DECORATION
• BRANDING (MARKETING)
• INTERIOR DECORATION

Notes

. .

Abstract

What is it that attracts the consumer to enter a retail space? How can the interior design of a space affect whether a consumer comes through the door or walks past? Designing retail interiors is a complex process and the aim of the designer is to find ways to entice, excite and enthrall the consumer.

Starting with a brief history of the retail environment, the author covers the spectrum of retail sectors and sites followed by a look at branding and identity. The student is then led through the more detailed aspects of the environment itself including lighting, climate, sound, and ergonomics, ending with the ways that spaces can be organized depending on the sector and the merchandise.

The penultimate chapter covers the details of the physical elements such as the facade, the fixtures and fittings and the final chapter on consumer psychology pulls together the elements of retail design and how they affect consumer behavior. This second edition of Retail Design is fully updated with four new international case studies, end of chapter summaries and exercises for the student, plus the new chapter on consumer psychology. With more diagrams and plans and over 40% new illustrations, the new edition will be an even more valuable resource for any interior design student interested in the retail environment.

Physical Dimension

Number of Page(s)

1 online resource (187 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
Introduction 6–7
1. Consumer Behaviour 8–37
2. Branding and Identity 38–63
3. Retail Sectors and Channels 64–105
4. The Retail Environment 106–129
5. The Organization of Retail Space 130–155
6. Retail Detail 156–179
Conclusion 180–181
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00154/21	745.4 And R	Online !	Available