The International brand valuation manual : A Complete overview and analysis of brand valuation techniques, methodologies and applications

Author

• Salinas, Gabriela

Additional Author(s)

-

Publisher

Chichester, Sussex: John Wiley & Sons, Ltd, 2009

Language

English

ISBN

9780470740316

Series

-

Subject(s)

• BRANDING (MARKETING)
• BRAND NAME PRODUCTS
• VALUATION

Notes

Bibliography: p. 406 - 413. Index: p. 414 - 420

Abstract

-

Physical Dimension

Number of Page(s)

xxviii, 420 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00168/10	658.827 Sal I	Library - 7th Floor	Available