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The International brand valuation manual : A Complete overview and analysis of brand valuation techniques, methodologies and applications

Author
  • Salinas, Gabriela
Additional Author(s)
-
Publisher
Chichester, Sussex: John Wiley & Sons, Ltd, 2009
Language
English
ISBN
9780470740316
Series
-
Subject(s)
  • BRANDING (MARKETING)
  • BRAND NAME PRODUCTS
  • VALUATION
Notes
Bibliography: p. 406 - 413. Index: p. 414 - 420
Abstract
-
Physical Dimension
Number of Page(s)
xxviii, 420 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00168/10658.827 Sal ILibrary - 7th FloorAvailable

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