Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The International brand valuation manual : A Complete overview and analysis of brand valuation techniques, methodologies and applications

Author
  • Salinas, Gabriela
Additional Author(s)
-
Publisher
Chichester, Sussex: John Wiley & Sons, Ltd, 2009
Language
English
ISBN
9780470740316
Series
-
Subject(s)
  • BRANDING (MARKETING)
  • BRAND NAME PRODUCTS
  • VALUATION
Notes
Bibliography: p. 406 - 413. Index: p. 414 - 420
Abstract
-
Physical Dimension
Number of Page(s)
xxviii, 420 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00168/10658.827 Sal ILibrary - 7th FloorAvailable

Similar Collection

by author or subject
Increasing the brand awareness of PT. Erindo Mandiri's product through a website
Analisa pengaruh brand image, brand trust, dan economic benefit terhadap niat pembelian polis asuransi PT. Sequislife di Surabaya
Identify
Destination branding kota Surabaya homey Surabaya "brand communication dan creative implementation"
Evaluasi konsumen terhadap perluasan merek studi kasus pada enam merek produk dan jasa
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "cozy ... delicious ... exciting" studi kasus: media koran dan merchandise
Brand management strategies
Big brand theory