Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
The business of brands
Author
Miller, Jon
Additional Author(s)
Muir, David
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2004
Language
English
ISBN
0470862599
Series
-
Subject(s)
BRAND NAME PRODUCTS-MARKETING
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS-MANAGEMENT
Notes
Index: p. 263-270
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 270 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02398/05
- 658.827 Mil B
Library - 7th Floor
Available
Similar Collection
by author or subject
The Brand innovation manifesto
Brand royalty
Pengaruh perkembangan Hero's House Brand terhadap penjualan corporate label brand di Hero Supermarket Tunjungan Plaza I Surabaya
Brand from the inside
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "when privacy is priceless..." (studi media kasus brosur)
Pengaruh brand awareness dan brand association terhadap perceived quality serta dampaknya terhadap brand loyalty pada Tony Jack's di Surabaya
Destination branding Surabaya as a living city (preliminary market test, creative implementation)
Campaign planner for integrated brand communications