Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The business of brands

Author
  • Miller, Jon
Additional Author(s)
  • Muir, David
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2004
Language
English
ISBN
0470862599
Series
-
Subject(s)
  • BRAND NAME PRODUCTS-MARKETING
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MANAGEMENT
Notes
Index: p. 263-270
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 270 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02398/05- 658.827 Mil BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
A Marketing booklet for the square apartel and arcade: a way to attract more customers to the hotel
Brandscendence
Analisis pengaruh product dan promotion terhadap brand loyalty mobil toyota yaris dengan brand image sebagai variabel intervening
Brand stretch
Analisa pengaruh nama merek dan kualitas produk terhadap minat beli bagi perusahaan kerupuk UD. Bintang Tiga di Surabaya
36 rahasia sukses merek-merek top
Pengaruh brand experience melalui brand trust dan brand satisfaction terhadap brand loyalty konsumen pada Carl's Jr. Surabaya
Living brands