Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
The business of brands
Author
Miller, Jon
Additional Author(s)
Muir, David
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2004
Language
English
ISBN
0470862599
Series
-
Subject(s)
BRAND NAME PRODUCTS-MARKETING
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS-MANAGEMENT
Notes
Index: p. 263-270
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 270 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02398/05
- 658.827 Mil B
Library - 7th Floor
Available
Similar Collection
by author or subject
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "taste something different" (studi kasus media brosur)
Analisa pengaruh nama merek dan kualitas produk terhadap minat beli bagi perusahaan kerupuk UD. Bintang Tiga di Surabaya
Principles of advertising and IMC
Analisa perbedaan persepsi antara produk private label dibanding national brand ditinjau dari bauran pemasaran
Passion branding
Branding
The breakaway brand
Faktor-faktor yang membentuk brand image Sampoerna a mild terhadap anak muda berpendidikan di Surabaya