Brand child : remarkable insights into the minds of today's global kids and their relationships with brands revised ed.

Author

• Lindstrom, Martin

Additional Author(s)

• Seybold, Patricia B.

Publisher

London: Kogan Page, 2004

Language

English

ISBN

0749442840

Series

Subject(s)

• CHILD CONSUMERS
• ADVERTISING AND CHILDREN
• BRAND NAME PRODUCTS

Notes

• Appendix: p. 311 - 316

Index: p. 317 - 321

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 321 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03061/08	658.827 Lin B	Library - 7th Floor	Available