Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Brand child : remarkable insights into the minds of today's global kids and their relationships with brands revised ed.

Author
  • Lindstrom, Martin
Additional Author(s)
  • Seybold, Patricia B.
Publisher
London: Kogan Page, 2004
Language
English
ISBN
0749442840
Series
Subject(s)
  • CHILD CONSUMERS
  • ADVERTISING AND CHILDREN
  • BRAND NAME PRODUCTS
Notes
  • Appendix: p. 311 - 316
Index: p. 317 - 321
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 321 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03061/08658.827 Lin BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Brand child
Buyology
The employer brand
The Brand gap
The Brandpromise
Analisa pengaruh brand model panasonic terhadap brand awareness dan kesesuaian karakter brand model panasonic dengan brand personality produk televisi panasonic dian series di surabaya
Analisa pengaruh brand equity terhadap loyalitas konsumen breadtalk pakuwon trade center Surabaya ditinjau dari product, image, dan visual
Efektivitas penggunaan konsep iklan koran dan majalah Waferos terhadap brand awareness Waferos