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Building brands and believers : how to connect with consumers using achetypes

Author
  • Wertime, Kent
Additional Author(s)
-
Publisher
Singapore: John Wiley & Sons , 2002
Language
English
ISBN
0470820675
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
  • MARKETING-MANAGEMENT
Notes
Bibliography: p. 255 - 258. Index: p. 259 - 267
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 267 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04011/06- 658.827 Wer BLibrary - 7th FloorAvailable

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