Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Destination branding : Creating the unique destination proposition Rev. 2nd ed.

Author
  • Morgan, Nigel
Additional Author(s)
  • Pritchard, Annette
  • Pride, Roger
Publisher
New York: Elsevier Butterworth-Heinemann, 2010
Language
English
ISBN
9781856178204
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MARKETING
Notes
Index: p. 306-314
Abstract
-
Physical Dimension
Number of Page(s)
xxxvii, 314 p.
Dimension
23 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00008/10658.827 Mor DLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Destination branding
Advertising in tourism and leisure
Studi tentang wacana destination branding di Indonesia sebagai bagian dari otonomi daerah
Destination branding "Surabaya as city of business" (customer journey map and brand strategy)
Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya
The Concept of excellence in nike advertisement " Unlimited Series"
Branding
Analisa efektivitas brand awareness sirup abc special grade terhadap keputusan pembelian ulang di kota Surabaya