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Destination branding : creating the unique destination proposition 2nd ed.

Author
  • Morgan, Nigel
Additional Author(s)
  • Pride, Roger
  • Pritchard, Annette
Publisher
Amsterdam: Elsevier Butterworth-Heinemann, 2004
Language
English
ISBN
0750659696
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MARKETING
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xx, 314 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02240/05- 658.827 Mor DLibrary - 7th FloorAvailable

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