Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Destination branding : creating the unique destination proposition 2nd ed.

Author
  • Morgan, Nigel
Additional Author(s)
  • Pride, Roger
  • Pritchard, Annette
Publisher
Amsterdam: Elsevier Butterworth-Heinemann, 2004
Language
English
ISBN
0750659696
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MARKETING
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xx, 314 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02240/05- 658.827 Mor DLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Advertising in tourism and leisure
Destination branding
Brain tattoos
Analisa pengaruh brand extension terhadap brand loyalty melalui brand image konsumen produk AMDK Cheers di Surabaya
Branding
Destination branding kota Surabaya homey Surabaya "brand communication dan creative implementation"
Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya
Analisa perbandingan profil dimensi ekuitas merek sepeda motor honda dan yamaha menurut pengguna kedua merek di Surabaya