Passion branding : harnessing the power of emotion to build strong brands

Author

• Duffy, Neill

Additional Author(s)

• Hooper, Jo

Publisher

Chichester, West Sussex: Wiley, 2003

Language

English

ISBN

0470850523

Series

-

Subject(s)

• BRAND NAME PRODUCTS-MARKETING
• BRAND NAME PRODUCTS-CASE STUDIES

Notes

• Appendix: p. 233-242

Index: p. 243-249

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 249 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02401/05	- 658.827 Duf P	Library - 7th Floor	Available