Global brand strategy : unlocking branding potential across countries, cultures and markets

Author

• Gelder, Sicco van

Additional Author(s)

-

Publisher

London: Kogan Page, 2003

Language

English

ISBN

074944469X

Series

Subject(s)

• BRAND NAME PRODUCTS-MARKETING
• EXPORT MARKETING
• BRAND NAME PRODUCTS-PLANNING

Notes

Bibliography : p. 251-260. Index : p. 257-260

Abstract

-

Physical Dimension

Number of Page(s)

xii, 260 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03858/06	- 658.827 Van G	Library - 7th Floor	Available