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Global brand strategy : unlocking branding potential across countries, cultures and markets

Author
  • Gelder, Sicco van
Additional Author(s)
-
Publisher
London: Kogan Page, 2003
Language
English
ISBN
074944469X
Series
Subject(s)
  • BRAND NAME PRODUCTS-MARKETING
  • EXPORT MARKETING
  • BRAND NAME PRODUCTS-PLANNING
Notes
Bibliography : p. 251-260. Index : p. 257-260
Abstract
-
Physical Dimension
Number of Page(s)
xii, 260 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03858/06- 658.827 Van GLibrary - 7th FloorAvailable

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