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Analisa hedonic value dan utilitarian value terhadap brand trust dengan brand satisfaction sebagai variabel intervening pada produk pewarnaan L'Oreal professionel

Author
  • Tanojohardjo, Gary Aditya
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2014
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020435/MAN/2014
Subject(s)
  • CONSUMERS-RESEARCH
  • CONSUMER SATISFACTION
  • CONSUMER BAHAVIOR
  • BRAND NAME PRODUCTS-MARKETING
Notes
  • Appendix: p. 63 - 93
. Bibliography: p. 59 - 62 .
Abstract
-
Physical Dimension
Number of Page(s)
xii, 93 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01108/14(T) 658.8343 Tan A-Unavailable : Removed

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