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Branding : brand strategy, design and implementation of corporate and product identity
Author
Vaid, Helen
Additional Author(s)
-
Publisher
London: Cassell Illustrated, 2003
Language
English
ISBN
1844030377
Series
-
Subject(s)
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS-MANAGEMENT
BRAND NAME PRODUCTS-MARKETING
Notes
Glossary: p. 186-187
Index: p. 188-191
Abstract
-
Physical Dimension
Number of Page(s)
191 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02241/05
- 658.827 Vai B
Library - 7th Floor
Available
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