Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Brandscendence : three essential elements of enduring brands

Author
  • Clark, Kevin A.
Additional Author(s)
-
Publisher
Chicago, Illinois: Dearborn Trade Publishing, 2004
Language
English
ISBN
0793183030
Series
-
Subject(s)
  • BRAND NAME PRODUCTS--VALUATION
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MANAGEMENT
Notes
  • Appendix : p. 195 - 238
Bibliography: p. 227 - 238. Index: p. 239 - 247
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 247 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02165/08658.827 Cla BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Analisis pengaruh product dan promotion terhadap brand loyalty mobil toyota yaris dengan brand image sebagai variabel intervening
Coca cola Indonesia: yang segarnya mantap ... itu coca cola
Analisa brand awareness masyarakat Surabaya dan sekitarnya terhadap supermall pakuwon indah dan pakuwon trade center
Rebranding dan brand stretching produk udang beku "java brand"
Pengaruh dimensi produk dan harga dalam menciptakan brand personality pada produk Toyota Fortuner untuk konsumen di Surabaya
Brand audit dan repositioning rokok kapal api super
Analisis faktor-faktor pembentuk ekuitas merk terhadap keputusan pembelian jasa Hotel Narita Surabaya
Beyond branding