Brandscendence : three essential elements of enduring brands

Author

• Clark, Kevin A.

Additional Author(s)

-

Publisher

Chicago, Illinois: Dearborn Trade Publishing, 2004

Language

English

ISBN

0793183030

Series

-

Subject(s)

• BRAND NAME PRODUCTS--VALUATION
• BRAND NAME PRODUCTS
• BRAND NAME PRODUCTS-MANAGEMENT

Notes

• Appendix : p. 195 - 238

Bibliography: p. 227 - 238. Index: p. 239 - 247

Abstract

-

Physical Dimension

Number of Page(s)

xviii, 247 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02165/08	658.827 Cla B	Library - 7th Floor	Available