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Brandscendence : three essential elements of enduring brands

Author
  • Clark, Kevin A.
Additional Author(s)
-
Publisher
Chicago, Illinois: Dearborn Trade Publishing, 2004
Language
English
ISBN
0793183030
Series
-
Subject(s)
  • BRAND NAME PRODUCTS--VALUATION
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MANAGEMENT
Notes
  • Appendix : p. 195 - 238
Bibliography: p. 227 - 238. Index: p. 239 - 247
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 247 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02165/08658.827 Cla BLibrary - 7th FloorAvailable

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