Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The breakaway brand : how great brands stand out

Author
  • Kelly, Francis J.
Additional Author(s)
  • Silverstein, Barry
Publisher
New York: McGraw-Hill, 2005
Language
English
ISBN
0072262370
Series
-
Subject(s)
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
Notes
Bibliography: p. 269 - 276. Index: p. 280 - 289
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 289 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04987/05- 658.827 Kel BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
What they really teach you at the Harvard Business School
Destination branding "Surabaya as city of business" (customer journey map and brand strategy)
Analisa peranan inovasi proses dalam meningkatkan produktivitas (studi pada pada CV Kurnia Mandiri Malang)
The International brand valuation manual
Analisis positioning produk baru rokok Djarum Super cs ditinjau dari atribut produk
Perancangan destination branding desa Bejijong Trowulan sebagai desa logam
Optimalisasi tenaga kerja di mesin siem I dan siem 2 serta mesin Schroeder di PT. Smart Tbk.
Analisa efektivitas konsep brand identity sang semar PT. Batik Semar Solo di Surabaya