Advertising and promotion : communicating brands

Author

• Hackley, Chris

Additional Author(s)

-

Publisher

London: SAGE , 2005

Language

English

ISBN

0761941541

Series

-

Subject(s)

• BRAND NAME PRODUCTS
• PRODUCTION MANAGEMENT
• SALES PROMOTION
• ADVERTISING-BRAND NAME PRODUCTS

Notes

• Glossary: p. 247 - 254

Bibliography : p. 238 - 246. Index : p. 255 - 264

Abstract

-

Physical Dimension

Number of Page(s)

264 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00680/06	- 658.827 Hac A	Library - 7th Floor	Available