Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Brand innovation manifesto : how to build brands, redefine markets and defy conventions

Author
  • Grant, John
Additional Author(s)
-
Publisher
Chichester, West Sussex: John Wiley & Sons, Inc , 2006
Language
English
ISBN
0470027517
Series
-
Subject(s)
  • BRAND NAME PRODUCTS-PSYCHOLOGICAL ASPECTS
  • BRAND NAME PRODUCTS
  • BRAND NAME PRODUCTS-MARKETING
Notes
Bibliography: p. 289-293. Index: p. 295-310
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 310 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.05752/06- 658.827 Gra BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Dr. Jekyll and Mr. Hyde
The new marketing manifesto
Brands and branding
Perbandingan profil dimensi ekuitas merek (brand equity) national dan panasonic di Surabaya: implikasinya terhadap strategi peleburan merek national menjadi panasonic
Analisa perbandingan perceived quality dari merek pionir dan merek pengikut dalam kategori produk minuman isotonik di Surabaya
Analisa sensitivitas respon konsumen terhadap perluasan merek (brand extension) pada shampoo merek dove di Surabaya
The 360 degree brand in Asia
Mengukur efektifitas sebuah in-store promotion Promag terhadap impulse buying di Apotik Rifky kota Surabaya