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Brand simple : how the best brands keep it simple and succeed
Author
Adamson, Allen P.
Additional Author(s)
-
Publisher
New York: Palgrave Macmillan, 2006
Language
English
ISBN
9781403984906
Series
-
Subject(s)
BRAND NAME PRODUCTS-PHILOSOPHY
BRAND NAME PRODUCTS-PLANNING
BUSINESS NAMES-PHILOSOPHY
Notes
Index: p. 227 - 230
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 230 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00353/13
658.827 Ada B
Library - 7th Floor
Available
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