Sell the brand first : how to sell your brand and create lasting customer loyalty

Author

• Stiff, Dan

Additional Author(s)

-

Publisher

New York: McGraw-Hill, 2006

Language

English

ISBN

0071470425

Series

Subject(s)

• BRAND NAME PRODUCTS--SOCIAL ASPECTS
• BRAND NAME PRODUCTS-MARKETING
• CUSTOMER LOYALTY
• CUSTOMER RELATIONS
• CUSTOMER SATISFACTION

Notes

• Index: p.251-259

. .

Abstract

As president of Leadership Performance Development, Inc., Dan Stiff specializes in showing companies how to leverage their brand strength, lead teams, and sell in the modern business climate. His clients include Baldwin, Home Depot/Expo, Aviall, Beretta USA, Purdy, and Juno Lighting Group. Stiff speaks to corporate groups 40 times a year and also has a network of affiliates who teach his sales methods to top corporations such as IBM, Pepsi, Pfizer, Nextel, and AOL/Time Warner.

Physical Dimension

Number of Page(s)

xx, 262 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02251/19	658.827 Sti S	Library - 7th Floor	Available