The Brandpromise : how costco, ketel one, make-a-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees success!

Author

• Knapp, Duane E.

Additional Author(s)

-

Publisher

New York: McGraw-Hill, 2008

Language

English

ISBN

9780071494410

Series

-

Subject(s)

• ADVERTISING-BRAND NAME PRODUCTS
• BRAND NAME PRODUCTS

Notes

Bibliography: 247 - 253. Index: p. 255 - 264

Abstract

-

Physical Dimension

Number of Page(s)

xix, 264 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01958/08	658.827 Kna B	Library - 7th Floor	Available
2.	03214/12	658.827 Kna B	Library - 7th Floor	Available