Analisa efektivitas media promosi black canyon coffee dengan brand proposition "cozy ... delicious ... exciting" studi kasus: media koran dan merchandise

Author

• Poerwanto, Steffanny

Additional Author(s)

• Monica, Yuliana

Publisher

Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2008

Language

Indonesian

ISBN

-

Series

Tugas Akhir No.01190118/PMR/2008

Subject(s)

• ADVERTISING-BRAND NAME PRODUCTS
• BRAND NAME PRODUCTS
• COMMUNICATION IN MARKETING
• SALES PROMOTION

Notes

• Appendix: p. 144 - 239

Bibliography: p. 142 - 143

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 239 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03434/08	(T) - 658.82 Poe A	Library - 8th Floor	Unavailable : Removed