The Fundamentals of design management 1st ed.

Author

• Best, Kathryn

Additional Author(s)

-

Publisher

Lausanne: AVA Publishing SA, 2018

Language

English

ISBN

9781350089044

Series

Fundamentals

Subject(s)

• INDUSTRIAL DESIGN--MANAGEMENT

Notes

. .

Abstract

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.

The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

Physical Dimension

Number of Page(s)

1 online resource (208 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. Design in context 10–37
2. Design overview 38–67
3. Management overview 68–105
4. Accounting and finance 106–135
5. Marketing and brand communication 136–165
6. Design and innovation 166–193
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00177/21	658.5752 Bes F	Online !	Available