Visual communication design : an introduction to design concepts in everyday experience 1st ed.

Author

• Davis, Meredith

Additional Author(s)

• Hunt, Jamer

Publisher

London: Bloomsbury Visual Arts, 2018

Language

English

ISBN

9781474208468

Series

Subject(s)

• VISUAL COMMUNICATION

Notes

. .

Abstract

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today’s work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.

In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.

This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Physical Dimension

Number of Page(s)

1 online resource (203 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. Designing for experience 12–19
2. The vocabulary of visual messages 20–33
3. Getting attention 34–91
4. Orienting for use and interpretation 92–133
5. Interacting, interpreting, and experiencing 134–169
6. Retaining and extending meaning 170–193
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00213/21	745.4 Dav V	Online !	Available