Testing business ideas : A field guide for rapid experimentation 1st ed., kindle ed.

Author

• Bland, David J.

Additional Author(s)

• Osterwalder, Alexander

Publisher

Hoboken, NJ: Wiley, 2019

Language

English

ISBN

9781119551447

Series

Strategyzer

Subject(s)

• NEW PRODUCTS
• STRATEGIC PLANNING

Notes

• Please contact library staf for borrowing kindle device

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Abstract

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Physical Dimension

Number of Page(s)

1 online resource (368 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

1 Design
Design the Team p. 3
Shape the Idea p. 15

2 Test

Hypothesize p. 27
Experiment p. 41
Learn p. 49
Decide p. 59
Manage p. 65

3 Experiments
Select an Experiment p. 91
Discovery p. 101
Validation p. 231

4 Mindset
Avoid Experiment Pitfalls p. 313
Lead through Experimentation p. 317
Organize for Experiments p. 323
Afterword p. 329

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00614/21	658.4034 Bla T	Kindle	Available