Selling blue elephants : how to make great products that people want before they even know they want them

Author

• Moskowitz, Howard R.

Additional Author(s)

-

Publisher

Upper Saddle River, NJ.: Wharton School Publishing, 2007

Language

English

ISBN

0136136680

Series

-

Subject(s)

• NEW PRODUCTS
• MARKETING

Notes

Index: p. 241 - 252

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 252 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02217/08	658.8 Mos S	Library - 7th Floor	Available