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Selling blue elephants : how to make great products that people want before they even know they want them

Author
  • Moskowitz, Howard R.
Additional Author(s)
-
Publisher
Upper Saddle River, NJ.: Wharton School Publishing, 2007
Language
English
ISBN
0136136680
Series
-
Subject(s)
  • NEW PRODUCTS
  • MARKETING
Notes
Index: p. 241 - 252
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 252 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02217/08658.8 Mos SLibrary - 7th FloorAvailable

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