Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Selling blue elephants : how to make great products that people want before they even know they want them

Author
  • Moskowitz, Howard R.
Additional Author(s)
-
Publisher
Upper Saddle River, NJ.: Wharton School Publishing, 2007
Language
English
ISBN
0136136680
Series
-
Subject(s)
  • NEW PRODUCTS
  • MARKETING
Notes
Index: p. 241 - 252
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 252 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02217/08658.8 Mos SLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Customer value analysis terhadap loyalty dengan customer satisfaction sebagai variabel intervening pada Hotel Olympic Surabaya
Brand against the machine
Marketing
Peranan advertising dan sales promotion yang efektif untuk peningkatan volume penjualan PT. Tri Fabig di Surabaya
Strategi marketing PR (public relations) CV. Karya Prima dalam mengatasi issue-issue negatif perusahaan
Services marketing
Peranan marketing communications portrait studio dalam mempromosikan jasanya
Strategi marketing public relations PT. Biru Api Event & Communications dalam mengadakan "special event programs" untuk memposisikan perusahaan sebagai "leader"