Merchandise buying and management 4th ed.

Author

• Donnellan, John

Additional Author(s)

-

Publisher

London: Bloomsbury Publishing Plc, 2014

Language

English

ISBN

9781501303890

Series

Subject(s)

• FASHION MERCHANDISING
• PURCHASING

Notes

. .

Abstract

The fourth edition of Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment-with examples from both fashion and non-fashion retailers-in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise. Merchandise Buying and Management has been updated to cover the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management for retail inventories, the text covers topics relevant to future buyers and store management personnel. The material is presented within the context of a contemporary retail environment-with examples from both fashion and non-fashion retailers-in which buyers often act as fiscal managers as well as product developers, and store managers play important roles in sales productivity and assortment planning. Retail technology is a theme that runs throughout the book, tied to topics such as space management, electronic data exchange, point-of-sale systems, and floor ready merchandise.

Physical Dimension

Number of Page(s)

1 online resource (xii, 426 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
Part One: The Structure of the Retail Industry
Part Two: The Development and Distribution of Consumer Products
Part Three: The Financial Aspects of Merchandising
Part Four: Pricing, Planning, and Purchasing Retail Inventories
Part Five: Merchandise Control and Presentation
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01118/21	658.87 Don M	Online !	Available