Retail buying : From asics to Fashion 6th ed.

Author

• Clodfelter, Richard

Additional Author(s)

-

Publisher

London: Bloomsbury Publishing Plc, 2018

Language

English

ISBN

9781501332005

Series

Subject(s)

• MERCHANDISING
• PURCHASING
• RETAIL TRADE

Notes

. .

Abstract

“The best retail buying book available. It combines concepts with actual calculations. This provides you with a better understanding of the topics.” Katherine Annette Burnsed, University of South Carolina, USA

Learn the skills needed to become a successful buyer in any area of retail. The book has step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. It covers math concepts throughout and shows you how to analyze and interpret data with practice problems to prepare you for the profession. You'll also learn about important retailing trends, including global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media in case studies.

Physical Dimension

Number of Page(s)

1 online resource (x, 336 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
Part I: Understanding the Retail Environment Where Buying Occurs
Part II: Getting Ready to Make Buying Decisions
Part III: Planning and Controlling Merchandise Purchases
Part IV: Purchasing and Pricing Merchandise
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01130/21	658.72 Clo R	Online !	Available