Concept to customer 1st ed.

Author

• Grose, Virginia

Additional Author(s)

-

Publisher

Lausanne: AVA Publishing SA, 2018

Language

English

ISBN

9781474218337

Series

Basics fashion management 01

Subject(s)

• FASHION MERCHANDISING
• RETAIL TRADE

Notes

. .

Abstract

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Physical Dimension

Number of Page(s)

1 online resource (184 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
Introduction 6–9
1. Context and Concept 10–39
2. Product Development 40–65
3. Retail Strategy 66–101
4. The Supply Chain 102–137
5. Branding 138–163
Conclusion 164–165
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00055/21	338.4774692 Gro C	Online !	Available