Fashion entrepreneurship retail business planning 2nd ed.

Author

• Granger, Michele M.

Additional Author(s)

• Sterling, Tina M.

Publisher

New York: Fairchild Books, 2016

Language

English

ISBN

9781501310164

Series

Subject(s)

• BUSINESS PLANNING
• ENTREPRENEURSHIP
• RETAIL TRADE
• FASHION MERCHANDISING

Notes

. Bibliography: 358-359. Index: p. 362-366

Abstract

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395451. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Physical Dimension

Number of Page(s)

xii, 366 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Introduction : Case study, Realwomen, Inc. --
Becoming a fashion retail entrepreneur --
Developing a road map for success --
Analyzing the industry and finding customers --
Identifying the product and the business concept --
Planning a strategy to open a business --
Finding the right location for the business --
Building a business using the Web --
Reaching customers and driving sales --
Building a team to drive success --
Planning the merchandise assortment --
Building the financial plan --
Developing operating and control systems.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01827/17	381.45687068 Gra F	Library - 7th Floor	Available