The Fundamentals of digital fashion marketing 1st ed., Kindle ed.
Author
Harris, Clare
Additional Author(s)
-
Publisher
London: Bloomsbury Visual Arts, 2020
Language
English
ISBN
9781474220859
Series
Subject(s)
INTERNET MARKETING
FASHION MERCHANDISING
Notes
Please contact library staf for borrowing kindle device
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Abstract
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
