The Fundamentals of digital fashion marketing 1st ed.

Author

• Harris, Clare

Additional Author(s)

-

Publisher

London: Bloomsbury Visual Arts, 2018

Language

English

ISBN

9781474220873

Series

Subject(s)

• INTERNET MARKETING
• FASHION MERCHANDISING

Notes

. .

Abstract

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.

Physical Dimension

Number of Page(s)

1 online resource (216 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. Fashion marketing and digital technologies 8–39
2. Fashion and online marketing 40–73
3. Social media and fashion marketing 74–105
4. Fashion and film 106–135
5. Fashion and mobile media 136–169
6. Digital spaces and innovations 170–204
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00178/21	746.920688 Har F	Online !	Available