Online marketing 1st ed.

Author

• Sheehan, Brian

Additional Author(s)

-

Publisher

Lausanne: AVA Publishing SA, 2018

Language

English

ISBN

9781350089075

Series

Basics marketing 02

Subject(s)

• INTERNET MARKETING

Notes

. .

Abstract

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.

Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.

Physical Dimension

Number of Page(s)

1 online resource (184 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Front matter
1. The digital media revolution 8–33
2. Search marketing 34–49
3. E-commerce and e-branding 50–71
4. Advertising on the Web 72–97
5. The social web 98–119
6. Online applications and mobile marketing 120–137
7. Measurement and analytics 138–155
8. Ethical approaches 156–171
Back matter

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00075/21	658.872 She O	Online !	Available