The Real World Guide to Fashion Selling and Management 2nd ed.
Author
Sherman, J. Gerald
Additional Author(s)
Perlman, S. Sar
Publisher
London: Bloomsbury Publishing Plc, 2007
Language
English
ISBN
9781501304088
Series
Subject(s)
SELLING
CLOTHING TRADE
FASHION
Notes
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Abstract
Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic “behind the label” success stories, and how to anticipate–not just keep up with–today’s global marketplace.
