Building distinctive brand assets

Author

• Romaniuk, Jenni

Additional Author(s)

-

Publisher

Melbourne: Oxford University press, Inc., 2018

Language

English

ISBN

9780190311506

Series

Subject(s)

• ADVERTISING--BRAND NAME PRODUCTS
• BRANDING (MARKETING)

Notes

. Bibliography: p. 177-186.

Abstract

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.

Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

Physical Dimension

Number of Page(s)

xix. 186 p.

Dimension

24 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00388/22	658.827 Rom B	Library - 7th Floor	Available
2.	00382/22	S 658.827 Rom B	Library - 5th Floor / 1smt	Checked Out [Returned: 15/12/2023]