Master content marketing : a simple strategy to cure the black page blues and attract a profitable audience 1st ed.
Author
Wilson, Pamela
Additional Author(s)
-
Publisher
Nashville: BIG Brand Books, 2016
Language
English
ISBN
9780997875409
Series
Subject(s)
BRANDING (MARKETING)
MARKETING
Notes
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Abstract
A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing -- written by a business owner, marketing consultant, and leading authority on the subject.
Annoying, dusty old marketing strategies don't work anymore.
Today, it's all about inbound marketing -- drawing (not dragging) customers to your business with helpful information they are actively searching out.
It's called content marketing, and it's how marketing happens today.
The bad news? It's up to you to create online content that works -- and somehow make it stand out among the sea of information that's already online.
No pressure!
Enter Master Content Marketing. Pamela Wilson has written a step-by-step guide through the content marketing process. It works for both B2B (business-to-business) and B2C (business-to-consumer) content creation.
