The Brand positioning workbook : a simple how-to guide to more compelling brand positioinings, faster

Author

• Appelbaum, Ulli

Additional Author(s)

-

Publisher

Minnesota: Ullrich Appelbaum, 2022

Language

English

ISBN

9798410914666

Series

Subject(s)

• BRAND NAME PRODUCTS
• BRANDING (MARKETING)
• MARKETING--MANAGEMENT

Notes

. .

Abstract

“Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago. Ulli provides a smart roadmap on how to successfully position or re-position your brand for success in the marketplace.” Mark Jenson, Lecturer at the U of MN Hubbard School of Journalism and Mass Communication.

The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand for success in the marketplace. The methodology described in this book is inspired by the analysis of over 1200 case studies of effective brand building which led to the identification of the 26 universal and proven successful triggers of successful brand positionings.

Physical Dimension

Number of Page(s)

102 p.

Dimension

26 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00123/23	658.827 App B	Library - 5th Floor / 1smt	Checked Out [Returned: 15/12/2023]