Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh brand personality Teh Javana terhadap purchase intention melalui pendekatan self-image congruence

Author
  • Hanggara, Vicky
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2015
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020524/MAN/2015
Subject(s)
  • MARKETING-MANAGEMENT
  • BRAND NAME PRODUCTS
Notes
  • Appendix: p. 66-86
. Bibliography: p. 61-65.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 86 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02787/15(T) MAN 36-0524-Unavailable : Removed

Similar Collection

by author or subject
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "taste something different" (studi kasus media brosur)
Personality not included
Analisis strategi manajemen pemasaran pada PT. Bess Central Insurance
Pengaruh brand awareness terhadap customer loyalty dengan brand image dan relationship quality sebagai variabel intervening pada semen Gresik di Surabaya
Marketing strategy and competitive positioning
Indonesia original brand
Pengaruh market orientation terhadap competitive advantage dengan integrated marketing commucation dan customer engagement sebagai variabel intervening pada Telkomsel di Surabaya
Pengaruh customer service, location, pricing, store design and display, merchandise assortments ...