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The Marketing pathfinder : key concepts and cases for marketing strategy and decision making

Author
  • Stewart, David
Additional Author(s)
  • Saren, Michael
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2014
Language
English
ISBN
9781119961765
Series
Subject(s)
  • MARKETING-MANAGEMENT
  • STRATEGIC PLANNING
Notes
  • Glossary: p. 247 - 251
. Bibliography: p. 242 - 245 . Index: p. 255 - 262
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 262 p.
Dimension
25 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01925/15658.802 Ste M-Unavailable : Lost

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