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The Marketing pathfinder : key concepts and cases for marketing strategy and decision making
Author
Stewart, David
Additional Author(s)
Saren, Michael
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2014
Language
English
ISBN
9781119961765
Series
Subject(s)
MARKETING-MANAGEMENT
STRATEGIC PLANNING
Notes
Glossary: p. 247 - 251
. Bibliography: p. 242 - 245 . Index: p. 255 - 262
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 262 p.
Dimension
25 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01925/15
658.802 Ste M
-
Unavailable : Lost
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