The Marketing pathfinder : key concepts and cases for marketing strategy and decision making

Author

• Stewart, David

Additional Author(s)

• Saren, Michael

Publisher

Chichester, West Sussex: John Wiley & Sons Ltd, 2014

Language

English

ISBN

9781119961765

Series

Subject(s)

• MARKETING-MANAGEMENT
• STRATEGIC PLANNING

Notes

• Glossary: p. 247 - 251

. Bibliography: p. 242 - 245 . Index: p. 255 - 262

Abstract

-

Physical Dimension

Number of Page(s)

xvii, 262 p.

Dimension

25 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01925/15	658.802 Ste M	-	Unavailable : Lost