Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Marketing pathfinder : key concepts and cases for marketing strategy and decision making

Author
  • Stewart, David
Additional Author(s)
  • Saren, Michael
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2014
Language
English
ISBN
9781119961765
Series
Subject(s)
  • MARKETING-MANAGEMENT
  • STRATEGIC PLANNING
Notes
  • Glossary: p. 247 - 251
. Bibliography: p. 242 - 245 . Index: p. 255 - 262
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 262 p.
Dimension
25 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01925/15658.802 Ste M-Unavailable : Lost

Similar Collection

by author or subject
Breakpoints
Efektivitas product placement 'Telkomsel Flash' dalam program 'TNT' radio DJFM Surabaya
Analisa pengaruh bauran pemasaran, gaya hidup dan budaya masyarakat Surabaya dalam pengambilan keputusan pembelian mie ramen
Strategic management
Analisis pengaruh bauran pemasaran terhadap kepuasan konsumen Eat dan Eat Food Market dalam industri pujasera di Surabaya
Pengelolaan dan pengembangan usaha aksesoris interior pada PT. Cahya Sukses Decorindo di Sidoarjo
Pengaruh ideal-self terhadap emotional brand attachment, melalui product involvement, public self-consciousness, dan self-esteem di artotel Surabaya
Analisis strategi bersaing PT. Sentral Motor Indonesia