Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh karakteristik selebriti endorser terhadap minat beli hotel melalui kesadaran merek sebagai variabel intervening di instagram

Author
  • Sampurno, Nadya Valentina
Additional Author(s)
  • Ciakrawinata, Christy Pratiwi
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2019
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010818/MAN/2019
Subject(s)
  • MARKETING-MANAGEMENT
  • BRANDING (MARKETING)
  • COMMUNICATION IN MARKETING
Notes
  • Appendix: p. 79-130
. Bibliography: p. 72-78.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 130 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status

Similar Collection

by author or subject
Pengaruh brand awareness terhadap customer loyalty dengan brand image dan relationship quality sebagai variabel intervening pada semen Gresik di Surabaya
Analisa pengaruh ekuitas merek terhadap minat beli ulang konsumen toko Oen Malang
Integrated marketing communication strategy untuk meningkatkan brand awareness mathemagics dan franchisee-nya
Pengaruh perceived quality, perceived sacrifice dan perceived value terhadap customer satisfaction di Informa Innovative Furnishing Pakuwon City Surabaya
Integrated advertising, promotion, and marketing communications
Analisis aplikasi 7P pada usaha nasi kuning air putri di Ambon
Analisis pengaruh experiential marketing dan customer satisfaction terhadap customer loyalty Comedy Kopi di Surabaya
Efektivitas iklan televisi yuk nabung saham versi putar koin pada masyarakat