Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh karakteristik selebriti endorser terhadap minat beli hotel melalui kesadaran merek sebagai variabel intervening di instagram

Author
  • Sampurno, Nadya Valentina
Additional Author(s)
  • Ciakrawinata, Christy Pratiwi
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2019
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010818/MAN/2019
Subject(s)
  • MARKETING-MANAGEMENT
  • BRANDING (MARKETING)
  • COMMUNICATION IN MARKETING
Notes
  • Appendix: p. 79-130
. Bibliography: p. 72-78.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 130 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status

Similar Collection

by author or subject
Marketing communications
Efektifitas iklan di medium surat kabar dalam menyampaikan pesan kepada target market Guna Wangsa Apartement Manyar
Pengaruh advertising effectiveness terhadap purchase intention dengan trust dan perceived risk sebagai variabel intervening pada penyedia layanan kesehatan
Analisa efektivitas iklan kosmetik wardah dengan menggunakan Consumer Decision Model (CDM)
Periklanan promosi
Pengaruh manfaat customer relationship management dan customer satisfaction terhadap customer loyalty pelanggan matahari department store
Efektivitas product placement 'Telkomsel Flash' dalam program 'TNT' radio DJFM Surabaya
Analisa pengaruh brand image, brand trust, dan economic benefit terhadap niat pembelian polis asuransi PT. Sequislife di Surabaya