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Pengaruh karakteristik selebriti endorser terhadap minat beli hotel melalui kesadaran merek sebagai variabel intervening di instagram
Author
Sampurno, Nadya Valentina
Additional Author(s)
Ciakrawinata, Christy Pratiwi
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2019
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010818/MAN/2019
Subject(s)
MARKETING-MANAGEMENT
BRANDING (MARKETING)
COMMUNICATION IN MARKETING
Notes
Appendix: p. 79-130
. Bibliography: p. 72-78.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 130 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
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